Tools

Cool Tools to SPY on Yotoolsur Competitors

Google Alerts – a tool for monitoring mentions

This is a very simple and easy-to-use tool that sends reports right to your inbox. You can choose to be notified every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that information sent to you in a report. You can monitor keywords as well. It’s up to you what you want to track.

SocialMention – a tool for monitoring mentions

This tool has lots of cool features that focus on blogs, video, and social media. You enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms. You can see how many times and how often it’s mentioned, and you even can subscribe to an RSS feed for that term, so you have access to all the data at your fingertips.

Best Ways to Use This Tool:
1. Monitor and track keyword mentions
2. Monitor company mentions
3. Cross-reference what is being said across different social networks

Topsy – a tool for social media

This tool is all about Twitter. You can look up your competitors’ tweets including history, and get free information when you type in a site. You can view how many tweets that company had, a list of those tweets, and which tweets were influential. Feel free to filter and get whatever information you need.

Best Ways to Use This Tool:
View your competitors’ Twitter data

Price: The PRO version is best. Although you can get the information mentioned above for free right away, the PRO version gives you real-time results and better reports. The PRO account is $12,000 annually with unlimited data and email support.

Marketing Grader– a tool for monitoring mentions

It provides you with an overall score based on social media activity, blogging success, SEO, and lead generation. You can monitor whether their score fluctuates, and then compare it to your business for the same time period.

Best Ways to Use This Tool:
1.Monitor social activity of competitors
2.Monitor blogging and SEO success of competitors
3. Monitor lead generation success of competitors

InfiniGraph – a tool for social media

This tool focuses on your industry and tracks what is trending in your social media circles. You blog commentscan see the activity of your friends and followers to identify relevant trends. Then you can apply that data to all your potential customers.

Best Ways to Use This Tool:
1. Track social media trends in your industry
2. Track your competitors’ social trends
3. Obtain insight into your audience

Google Keyword Planner – a tool for keywords

This used to be called the Google Keyword Tool and Traffic Estimator. This comprehensive tool finds competitor data. Since it comes from Google, it’s highly rated.

Best Ways to Use This Tool:
1. Find competitor keyword data
2. Monitor your own website and compare to your competitors

Instapaper – a tool for organization

This simple tool allows you to save web pages to read later on your computer, mobile phone, or even your Kindle. Signing up for an account is fast and easy, then you can add the bookmarklet to your bookmark bar and save sites for easy access. When it comes to monitoring your competition, it helps to know who your competition is, , and this tool is a big help.

Best Ways to Use This Tool:
1. Save webpages to read later
2. Add a bookmarklet to keep your content organized
3. Visit competitor sites and save content for later use

Monitor Backlinks – A tool for keywords

With this new tool, you can follow different competitors’ backlinks and have them sent straight to your inbox, including a description, of the highest domains, the lowest, and whether or not they are worth following or not. The dashboard is handy to view and compare results, you can track your competitors’ backlinks.

Best Ways to Use This Tool:
1. Send competitor backlinks to your inbox
2. Analyze the highest and lowest domains of the links of your competitors
3. See which links are being followed and which ones are not getting any attention
4. Compare your results with competitors via the dashboard
5. Find new link-building opportunities

Alexa – a tool for web rankings

This advanced tool has been rating websites for a long time (much like a PageRank). This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.), including international companies.

Best Ways to Use This Tool:
1. Obtain data on international competitors
2. Obtain rankings of websites for an overall picture

Majestic SEO – a tool for backlinks

With Majestic SEO, you can download the link profile for any of your competitors’ sites. This gives you access to thousands and thousands of links. You can export the link profile, edit and adapt it for your business and take advantage of the relevant backlinks.

The Search Monitor – a tool for keywordsseo tools

This tool offers great information. It focuses solely on competitor data. You can monitor affiliates and trademarks. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu, along with blogs, websites, forums, news, and mobile sites.

Best Ways to Use This Tool:
1. Monitor affiliates and trademarks
2. View results from Bing, Yahoo, YouTube, and Baidu
3. Monitor forums, news, and mobile sites

iSpionage – a tool for keywords

This keyword monitoring tool makes it easy to type in a competitor and see the best performing keywords for organic as well as for PPC (in both Google and Bing), and these what the competitor spends on both organic and paid searches. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data.

Best Ways to Use This Tool:
1. Analyze the competition’s best performing keywords
2. Find out how much competitors spend on searches
3. View the competitors most effective ad copy
4. Examine data in graphic form for comparison

Ontolo – a tool for backlinks

This tool focuses on content marketing as well as backlinks. It helps to prioritize your content, and gives you suggestions for link-building opportunities. A free trial is the best way to try out this advanced tool.

 

Take advantage of the free trials of the premium edition of these tools to test them out before you choose one or more to purchase. If you don’t see a free trial offer, contact the company to ask. The free trial can help you determine your goals and your price range, before choosing the tool that can best meet your needs.
Can You Check Out Your Competitors Without Using Any Tools?
If you don’t want to try out the tools mentioned here, try starting with Google and Bing tools. They will also help you gather information about your competitors and pick up tips and tricks along the way.